About me

London based creative and strategic leader with global experience. I’ve been passionate about the power of the internet since I used it to help find the singer Rodriguez in the late 90’s. After working at a few start-ups I joined Yahoo, where I helped start their rich media and content marketing businesses.

The last few years, I’ve cultivated the native and artist content business for Tumblr, helped Oath’s customers make better content themselves and most recently, led the augmented reality strategy for RYOT Studio in the UK.

At the moment, I’m helping refugees be more creative with a consulting stint for the UNHCR and helping the wonderful team at Code Your Future.

What I can do for you

Help you and your teams have fun while making stuff your customers like, by:

  1. Utilising all the skills in your teams for a fast, effective creative process with greater internal and external collaboration
  2. Finding new, authentic and diverse sources of content and creative while rationalising vendors and tools

If there is a way I can help you or your organisation create more successfully and sustainably – for b2b or b2c – please let me know.

What I bring to the party

  • Creative leadership: strategy, creative/art direction for visual content – video, social, native
  • Design and technical team leadership: visual, UX, interactive, front-end dev & rich media
  • Digital strategy and innovation leadership: cross-functional innovation and collaboration with a commercial focus
  • Multi-channel digital marketing strategy
  • Speaking: keynotes, panels – host and participant, workshop leader

I am currently:

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